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NeoBanks for Food and Agriculture
By Niall Haughey profile image Niall Haughey
6 min read

NeoBanks for Food and Agriculture

Welcome back to the Agri Fintech Newsletter! This Issue I delve into: šŸ§ Thoughts on NeoBanks for Food and Agriculture šŸ—ž Relevant News from Mercaris & Stable, Nori, Jiye Technologies, AgriAku, Apollo Agriculture, Bushel & CIBO Technologies, Tractor Zoom, Agrotoken. šŸ–¼ Company Profiles None this time around Neobanking for Agriculture A 'Neobank&

Welcome back to the Agri Fintech Newsletter!

This Issue I delve into:

šŸ§ Thoughts on NeoBanks for Food and Agriculture

šŸ—ž Relevant News from Mercaris & Stable, Nori, Jiye Technologies, AgriAku, Apollo Agriculture, Bushel & CIBO Technologies, Tractor Zoom, Agrotoken.

šŸ–¼ Company Profiles None this time around

Neobanking for Agriculture

A 'Neobank' is one which operates exclusively online i.e. a digital only version of banking. No branches. Electronic payments. Less human interaction and definitely less paper. When I think Neobank, I tend to think of consumers, apps and maybe a card.

So is it possible in the Agriculture sector?

I have two specific examples below which, together add up to something unique.

1ļøāƒ£ Oxbury Bank. They are a UK based digital Bank, exclusively focused on Agriculture. Their use of in house technology has allowed them to get closer to their own clients, but also opens up opportunities.

2ļøāƒ£ DGV are a vertical Neobank for Dairy in India. DGV have built on top of existing banking infrastructure, which they rent, but this allows them to focus solely on their mission - providing better financial products to the Dairy industry.

Let's have a look in some more detail (beyond the apps, consumers and cards) to see some of the innovation they bring to the market.

šŸŒ³ Oxbury Bank - the first Neobank for Agriculture?

Oxbury are a UK based bank and after launching in early 2021 have propelled themselves to a Balance Sheet over Ā£100m ($140m).

They have a banking licence with the FCA / Bank of England and serve the UK Agriculture market, but it has

  • a remarkable background;
  • a fascinating proposition;
  • Fintech first outlook on the future.

Let's have a look šŸ‘€


The Oxbury background obviously stretches beyond early 2021. Their founding team are a very unique trio.

  • Nick Evans was a banker with Bank of Scotland before setting up F4F, a data integration business now part of Proagrica.

  • James Farrar is the current CEO and helped set up Oxbury after leading ClearBank, a seminal Banking-as-a-Service provider globally. (Banking-as-a-Service or 'BaaS' allows fintech companies and banks to develop their digital propositions quickly on existing infrastructure, thereby avoiding everyone building the same stack).

  • Finally, Tim Coates, who is an Oxfordshire based farmer and comes with a wealth of experience in Financial Regulation.

The Current Proposition is based around "putting more people into customer facing roles", which it can invest in by reducing their back office overheads. Relationship banking is seen as a key part of the offering.

Their strong growth in the past 14 months has been down to innovation in not just their technology stack, but also savings and lending products.

For example, the Oxbury Forest Saver account is one which pays out interest in carbon reduction. So for example, if you earned Ā£155 in interest, they will plant 100 trees for you, using their fixed cost of Ā£1.55 per tree. These trees can then be used to offset your carbon liabilities as an individual or as a corporate. šŸ’”

In the 2000's funky product structuring almost collapsed the housing and banking systems. In the 2020's, product creativity, as demonstrated here by Oxbury, is rebuilding the environment. This is a fascinating shift in the Fintech landscape.

Fintech forward

So far so good, but the final thing to highlight is Oxbury's positioning going forward, particularly around their technology.

They have worked to develop this in-house which is core to their current UK proposition, allowing them to put those people in customer facing roles. It is a standalone asset and maybe Oxbury could leverage this?

For example, there has been a recent trend where Neobanks such as Starling in the UK have operated under a banking licence in their home market and partnered in overseas markets to leverage their existing technology stack.

Speaking to Oxbury, it seems they are also intent on a similar strategy and are actively speaking to partners in markets with similar regulatory and legal frameworks (assumed to include the US, Canada, Australia and New Zealand). That is very encouraging as it promises one route to innovation in the emerging Agri Fintech space.

Oxbury, the UK focused Agriculture Bank, now starts to look a lot like a global Ag Banking-as-a-Service platform, which is extremely compelling.

šŸ„ DGV - The Dairy focused Neobank

DGV is likewise a fascinating case study in neobanking.

Like Oxbury, they target a specific community, but this time go super niche in only one vertical - Dairy. In India. But that is obviously no small feat.


DGV was founded in 2019 by Ragavan Venkatesan who came from a financial infrastructure background after helping to build out both the National Payments Corporation of India and the Payments Business of IDFC First, a major Non Bank Financial Institution in India. Similar to the Oxbury team above, this understanding of infrastructure is key.

DGV have recently taken external investment, including from our friends at Omnivore, an investor in many of the major Agri Fintech companies in India.

Current proposition

The Dairy sector in India is highly attractive for an Agri Fintech play. It's size is astronomical at $145bn on an annual basis šŸ¤Æ and the more regular cashflow lifecycle of dairy, makes it easier to experiment and iterate.

DGV's specific proposition is to tackle the financial pain points around payments, tracking the financial assets and liabilities and then building specific financial products to solve some of the financial bottlenecks such as cattle loans and insurance.

This is an excellent case study of a financial service being built on top of existing software - both the banking software and enterprise software.


DGV partner with Federal Bank in India, who provide the technology stack and DGV access both this and the relevant data at the dairy cooperative level.

If Oxbury are the first Ag Banking-as-a-Service provider, then DGV are the first pure play embedded finance in Agriculture.

Sure - others are offering embedded finance products globally, but DGV only offer this and that is an important distinction. They are focused purely on the financial product.

Will we see more ?

While right now these both feel like unique offerings in the market, I can easily see specific offerings develop in specific ecosystems and DGV illustrate this extremely well in the dairy sector.

It will be interesting to see and hear more from Bushel, for example, about the Bushel Wallet product roadmap and also from Ambrook in relation to the financial ecosystem they are developing, which also includes card functionality. (Cards have been a traditional gateway to neobanking).

Similarly, in markets such as India or Indonesia there are numerous vertical specific players who are already facilitating vertical specific finance.

For now - kudos to both Oxbury and DGV. These are exactly the type of companies I love discovering and writing about and I hope you have enjoyed hearing about them. The best is still to come from both and from the sector as a whole.


ā¦æ Mercaris offer something I have previously asked for in this newsletter - market prices of organic and non GMO grains - and provide this pricing data via subscription.

After writing the article on "Greeniums" a few issues back, I felt there was a lot of anecdotal evidence for trade premiums, but not much data. Thankfully, I was just ignorant.

Mercaris have teamed up with Stable to create hedging products for those sustainable products. Very cool šŸ˜Ž and a fantastic sign of an evolving ecosystem.

ā¦æ Nori, have raised a $7m Series A to help expand the sources of carbon capture within their platform and move activity to the Polygon network from Ethereum, with the former chain being much less energy intensive. The round had participation from Toyota Ventures and Placeholder VC.

šŸ§ I'm curious to see if the 'sources of carbon' capture means anything significant so may revisit this story when I cover the Blockchain X Agriculture X Climate nexus shortly.

ā¦æ Jiye Technologies have begun to offer 'Buy Now Pay Later' capacity for their clients in the agri sector in Pakistan. This product announcement follows their recent $2.5m pre seed funding in December 2021.

ā¦æ AgriAku, an Indonesia based agri input platform has raised a Pre-Series A of $6m. This was led by Go-Ventures, the investment arm of Gojek, the South East Asian tech giant.

šŸ§ There is a lot if interest in this particular segment (input marketplaces) recently, with Agrim in India also raising fresh investment.

ā¦æ Apollo Agriculture have raised a huge $32m round according to SEC filings, with a possible $8m more to come. The discourse around this is quiet so far, and while this is not a gossip column, I do expect to hear more about this one later. šŸ˜€

This would represent a 6 fold increase in investment from their previous Series A of $6m, but is in line with other East African companies such as Twiga Foods who secured a $50m Series C in late 2021.

ā¦æ Bushel and CIBO Technologies announce a partnership to also advance financial incentives for regenerative farming practices.

The key difference between this programme and a typical carbon one, is that CIBO are offering per-acre payments now, based on what growers say they need to help cover the costs of adopting new practices.

ā¦æ Tractor Zoom announce the launch of a farm equipment finance tool for their users which allows potential buyers to quickly compare finance costs across some of the top lenders in the market.

ā¦æ Finally, Agrotoken in Argentina have partnered with Santander in the Latin American country to finance their tokenised grain warehouse receipts.


That is all for this issue my friends. I have decided to forgo the profile this time round as we have covered a lot of ground already.

Please stay tuned for the next one and do share the newsletter with others who might be interested.


By Niall Haughey profile image Niall Haughey
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